Tesla is aiming to shift its focus to large volumes rather than offering exclusive high-end performance EVs.
Tesla announces the new entry-level ‘Model 2′ as their next EV via a teaser image. In recent times, Tesla is clearly making a shift from manufacturing luxury and performance EVs to building more mass-market products. The immense competition from Chinese carmakers could be the reason for that. Chinese EV makers always bring in a more affordable and capable EVs making it difficult for legacy carmakers. But Elon Musk stated at the shareholders’ meeting that there are two new products that Tesla is working on at the moment.
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Tesla Model 2 EV
The entry-level Tesla will rival the likes of the Renault 5 and VW ID.2. The image showcases the typical fascia with a sleek and sculpted LED headlamp cluster, beautifully sculpted bonnet, aerodynamic side fenders, grille-less design and more. On the sides, the side pillars are painted black and there are traditional door handles. One could also see the attractive alloy wheels on offer. The overall silhouette represents a hatchback body type which makes sense since it would be positioned below the Model 3.
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Musk mentioned that these two new vehicles that the American EV giant is working on, “will probably make in excess of five million units a year.” That is an unequivocal indication of the fact that Tesla aims to shift its operations to the mass market segment of the industry in the immediate future. Another step to confirm this is the fact that Tesla discontinued the right-hand-drive versions of the Model S and Model X due to the increased mechanical and logistical difficulty to switch.
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Going by the numbers for 2022, Tesla sold a whopping 1.29 million units of the Model 3 and Model Y making them the most popular EVs around. On the other hand, it sold just over 71,000 units of the Model S and Model X. That is the market giving them a proper sign that they can sell a lot of EVs if they shift their focus on the mass market EVs. Hence, it is just a matter of time before we see this entry-level Model 2 in the flesh.
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